Ford Of Europe Sales Continue To Nurture In Tough Environment
Ford of Europe’s big business thrust sustained all the way through the month of May regardless of the tough economic setting. Yeartodate sales in Ford of Europes 51 markets have mounted by 18400 to 828300 vehicles; an enlargement of 2.3 percent measured up with the same phase in 2007.
“Our sales improvement in the first five months of the year reflects the growing appeal of our exciting and stylish range of vehicles. And with our new models making an increasing impact we are confident that we will continue to progress and sell more vehicles this year than we did in 2007 despite the challenging conditions in many markets” says Ingvar Sviggum vice president Marketing Sales Service Ford of Europe.
According to the news Ford completed the month of May with a market share of 8.7 percent in the conventional Euro 19 countries untouched from the past year regardless of lower sales of 132200 units which was reduced from 139100 units a year ago. Turkey and the 30 Ford European Direct Markets are merged when sales in Russia. Ford of Europe’s sales in May reached 165500 units somewhat down from 165900. Ford of Europe sold 683100 vehicles in the Euro 19 markets for a market share of 8.7 percent. Sales in Russia Turkey and Ford’s European Direct Markets added an extra 145200 units captivating the total to 828300 units. Ford’s accomplishment in Russia carries on with sales augmenting by over 36.6 percent to 18600 vehicles last month.
Once again the latest Focus with its great auto parts was Ford of Europe’s hotselling model in May selling 35100 units all throughout the Euro 19 markets while the trailing Fiesta sold 25300 units. The Fiesta was France and in Italys bestselling imported car. May sales of the latest Mondeo with the splendid auto parts in the Euro 19 markets further boosted to 15300 units.
Ford sustained its overall vehicle market control on a yeartodate basis In the UK Spain and Turkey. Ford was market leader in the UK and Turkey in the month of May as well.
“We are seeing lower consumer confidence in some of our established markets because of the continued rise in fuel prices and overall economic uncertainty but that is countered by buoyant economies in other regions notably in Russia. In Russia industry sales are up 362000 units yeartodate and Ford is in a very strong position to grow sales thanks to our modern St. Petersburg plant where we will increase capacity from September on” added Sviggum.
About the writer: Anthony Fontanelle is a 35yearold automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
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