Jeep Launches New Jeep Cherokee
The allnew Cherokee takes on the rugged design people associated with the original Cherokee but brings it completely uptodate. A new suspension and steering system help make the Cherokee more refined on the road while on the inside the Cherokee moves more upmarket with a leather interior heated front memory seats climate control electric windows and cruise control all as standard.
Nigel Land Marketing Director of Chrysler UK Ltd said: Current Cherokee owners wont recognise the interior of the new car when it gets launched this August cargo and storage space have both increased and seat comfort has dramatically improved while the leather treatments to seats handbrake and gear shifter grab handles door panels and centre console create a luxurious and refined feel.
A segment exclusive feature is the optional Sky Slider fullopen canvas roof. Two and a half times the size of a regular sunroof this powered roof can be operated while driving and gives all passengers a unique openair driving experience.
Jeep hasnt forgotten about the Cherokees legendary 4wd ability. The new SelecTrac II fulltime fourwheel drive system is now standard across the range for the ultimate on and offroad driving experience.
SelecTrac II is a permanent active ondemand system that helps anticipate and prevent wheel slip before it occurs making it ideal for road driving and towing. Cherokee models with an automatic gearbox will also feature the new Hill Descent Control system which offers even more downhill control in lowtraction conditions.
Nigel Land added: Chrysler Jeep and Dodge managed to avoid the decline in new car registrations in the first half of 2009 and produce one of our best ever results in the UK. The overall market was down 1.6 per cent and we were up 2 per cent and much of this was driven by the continued success of our 4×4 vehicles.
Even with tough economic conditions if you are buying a car then value price practicality and great looks are still as important as ever. Our marketing effort for Cherokee will focus on existing Jeep customers who want to update their 4×4 with an authentic modern Jeep with a host of improvements including better fuel economy.
This midsized 4×4 has the right look is the right size and is the right price for customers in the UK. This is a thoroughly modern family car and the value for money this Jeep offers cannot be ignored.
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